martin birtel

Martin Birtel

industrial designer

28 years of experience in industrial design
in Germany, Spain and Brazil,
freelancing as industrial designer and Alias modeller

I believe in design that combines aesthetics, functionality and feasibility.

The success of any project always depends on the cooperation of the poeple involved. In addition to many years of experience out of over 500 worked on projects from very different areas of industrial design, I bring to a work-collaboration creativity, innovative ideas , teamwork, dedication and efficiency.

If you are looking for a creative partner to develop your project and find my profile interesting, then let me know.


I do:

  • productdesign
  • sketching
  • design development
  • development in 2D and 3D
  • digital simulation
  • mock-ups
  • hard modells
  • product development
  • technical concepts
  • development in 2D and 3D
  • technical drawings
  • parametric 3D models
  • surface modelling
  • prototypes
  • supervising production
  • searching for ideal suppliers




I am German, coming from Neunkirchen / Saarland,
and I speak German, English,
Portuguese (Brazil) and Spanish.

28 years of experience in industrial design
in Germany, Brazil and Spain

freelancing as industrial designer and Alias modeller
2013 until now

design-director of argumentodesign s.l.
2006 until 2013

lecturer at the design college "IED Madrid" und "IED Máster"
Madrid / Spain
2007 until 2010

studio manager at mormedi design
Madrid / Spain
2004 until 2006

freelancing as industrial designer in Germany and Brazil

studio manager and partner at Indio da Costa Arquitectura e Design
Rio de Janeiro / Brazil
1997 until 2003

junior industrial designer at Teams Design
Esslingen / Germany
1994 until 1997

junior industrial designer at Bitsch&Partner
Düsseldorf / Germany

education in industrial design at art center college of design (europe)
Vevey / Switzerland
1990 until 1994

before that 6 years of experience as a cabinet maker



until now

I have designed projects in the aera of

medical equipment


From 2006 until the market launch in 2011 argumentodesign worked together with Siemens Healthcare Spain in the design and mechanical development of the new wireless X-ray system of the product-family Mobilett. The new mobile unit ‘Mira’ has among various new features a rotating swivel arm and is sold woldwide.



Personnel rescue equipment

Pinzer security anchorage / argumentodesign

Pinzer is a security anchorage for fireman to provide a secure fixing to rope down themselves out of danger zones. The Project is a close co-production of the fireman Roberto Barambio and argumentodesign and was patented in 2006.



water purification



beverage industry

solar energy

ski industrie

Tunnel-system to
cover conveyor lifts for skiers / TUBBO

argumentodesign designed and developed with Capotex the Tubbo, a system to cover conveyor lifts for Skiers. Since 2009 two prototypes have been installed in Panticosa (Aramón) and Sierra Nevada / Spain. In 2011 three more conveyor lifts have been covered in the skiresorts Formigal, Cerler and Valdelinares, all located in Aramón, province of Huesca / Spain.

TURBO 2009 / 2011


power tools

airplain industry

naval architecture

public transportation

special vehicles

special street-cleaning vehicles / SELUR

Design and development of a new family special street-cleaning vehicles for SELUR. (Servicio de Limpieza Urgente) the emergency cleaning service of the city of Madrid.

during Mormedi-Design 2005


office supplies

electronic control units


lights and illumination

household appliances

Ceiling fan / SPIRIT

Design and development of a ceiling fan out of plastic with two rotors for a better performance. The design of the ceiling fan was in 2002 awarded the "iF design award".

during Indio da Costa Design 2001




Speargun / COBRASUB

Design and development of a speargun with a new rubberfixing for the spearfishing in the ocean of Brazil. The Reel was especialy developed to improve the horizontal hydrodynamic.

during Indio da Costa Design 2001


urban furniture

Beach kiosk / ORLA RIO

Design and development of the new beach kiosk for the water front of the city of Rio de Janeiro. The design beach kiosk was in 2002 awarded with the "reddot"design award.

during Indio da Costa Design 2001


tobacco industry



clients over the years:

  • AEG
  • Airbus
  • Arno (Seb)
  • Bosch
  • Capotex
  • City of Rio de Janeiro
  • GE - Dako / Brazil
  • Grupo Lledó
  • Herman Miller
  • Itautec
  • Inoxlan
  • JC Decaux
  • Kaercher
  • Leifheit
  • Leitz
  • Group Mahou-San Miguel
  • Mannesmann-Demag
  • Mabe / Mexico
  • Método Helmer S.L.
  • NTITY / Madrid / Spain
  • Orla Rio
  • Renfe
  • Suntory Beverage + Food Spain
  • Siemens Medical / Madrid / Spain
  • Silit
  • Spirit
  • Still-Wagner
  • Telvent
  • Urbaser
  • Vale do Rio Doce
  • Vaillant
  • Weisshaupt

awarded with
2 „Red dot awards“ in 2002 and 2005
„IF design award“ in 2002, 2004, 2005
„ECODESIGN-FIESP award“ Brazil in 2002/03 and 2003/04
awards of „Prêmio Design Museu da Casa Brasileira“
in 2001, 2003, 2004 and 2006
"Design award of the Federal Republic of Germany" in 2006



contact + imprint industrial design
Hans-Holbein-Straße 7
40699 Erkrath

telephone: +49 (0) 211 691 33 83
mobile: +49 (0) 162 482 12 18

executive Director:
Martin Birtel

Ust-ID.: DE296180262

concept and design: Ulrich Birtel / Martin Birtel
programming: Anja Braun Webdesign



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Martin Birtel
Hans-Holbein-Straße 7
40699 Erkrath

telephone: +49 (0) 211 691 33 83

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